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ShareThis Top Syndicated Ad Focus Entity in August
ShareThis ranked as the top syndicated ad focus entity in August with a reach of 87% of Americans online (representing 191.6 million unique visitors), according to the latest comScore Media Metrix...
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Video Ad Views Stable in August; Online Viewing Audience Hits New Peak
Americans viewed 9.5 billion online video ads in August, per September data from comScore VideoMetrix, representing a stabilization of sorts after a big drop from 11 billion in June to 9.6 billion in...
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Social Media Users Willing to Collaborate With Brands
As social media becomes increasingly used for customer engagement, social media users from around the world report a willingness to collaborate with companies they like in a variety of areas, finds...
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Amazon Making Inroads Into Netflix-Dominated Alternative TV Market
While Netflix remains the dominant provider of paid alternative TV services, Amazon Instant Video is gaining traction with consumers, according to survey results released in November by ChangeWave...
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Internet Radio Audience Grows; Less Listen to Music on CDs
37% of US internet users responding to a survey from The NPD Group said they listened to music on an internet radio service in the 3 months prior to the survey, according to a new report. That...
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Online Video Ad Views Spiked in October
Americans viewed nearly 11 billion video ads in October, as data from comScore Video Metrics reveals. That is a sharp spike after 3 flat months (9.6 billion in July, 9.5 billion in August and 9.4...
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Tablets, E-Readers Accounting For Growing Share of Mobile Ad Impressions
Fueled by the rapid adoption of tablets and their increased availability, non-phone connected devices (e.g. tablets, e-readers) are accounting for an increasing share of connected device ad impressions...
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Video Ad Views Held Strong in November, Accounted for 1 in 5 Video Views
Americans watched 10.5 billion video ads in November, down slightly after October’s spike of 10.9 billion, but still fairly steady after a summer lull. The data, courtesy of comScore, also finds that...
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Facebook the Year’s Top Search Term, Most Visited Website
“Facebook” was the top search term in the US this year, accounting for 4.1% of all searches, representing a 33% increase from 2011, according to an analysis of the year’s top 1,000 search terms by...
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Americans Watched More Online Video Ads in December Than in Any Prior Month
Americans watched 11.3 billion video ads in December, setting a new peak, and a sharp 10% rise from November’s 10.3 billion, according to comScore data. The 11.3 billion video ad views in December is...
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Google Supplants ABC as Advertisers’ Top-Rated Media Brand
Google is the best partner for advertising companies, ousting ABC, last year’s winner, according to a survey of thousands of top-tier advertising (marketing and agency) professionals conducted by...
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Video Streaming and Communications Apps Account For Half of Tablet Data...
Cisco has released new data from its Visual Networking Index (VNI) Forecast, containing a host of compelling statistics about global mobile data and traffic. Among the interesting findings is a...
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36% of Smartphone Owners Tune In To Internet Radio On Their Devices
Smartphones are being used more commonly as music-listening devices, details The NPD Group in new survey results. 56% of smartphone owners say they use their device for music-listening, and 65% of...
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In 2012, As Smart Device Ad Impressions Rose, Android Maintained Lead
Smartphones counted as the leading devices on the Millennial Media network in 2012, according to [download page] the company’s year-in-review report. With 75% share of total ad impressions, the...
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For the 2nd Straight Year, Online Video Ad Views Plummeted in January
Online video ad views fell from a peak of 11.3 billion in December 2012 to just 9.1 billion last month, a 19.5% decline, according to the latest figures from comScore. That mirrors a 22% drop between...
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Trends Behind Nielsen’s Decision to Broaden Its TV Ratings System
It’s been well-documented that Nielsen has decided to expand its definition of a TV household for its rating system, in a move both welcomed and criticized for being overdue. As The Hollywood Reporter...
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Majority of Millennial Shoppers Download CPG Coupons Online
A slight majority of 18-34-year-olds shoppers download coupons from online sources, whether they be manufacturer websites (53%), retailer websites (53%), or couponing sites (55%), details SymphonyIRI...
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Game Consoles Increasingly Being Used to Stream Video
Americans still use their game consoles mostly for playing video games, but video on-demand (VOD) and streaming services are capturing more of console usage time, per new data from Nielsen. VOD and...
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Google Served 2.2 Billion Video Ads in February
It might have been the shortest month of the year, but Google still managed to deliver a record amount of video ads, finds comScore in its latest Video Metrix data. Google Sites served 2.2 billion...
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Among Weekly Users, Online Radio Consumption Trounces Online Video
Online video has been the subject of a fair amount of research of late (see here and here for examples), and is certainly worthy of the attention. But, Edison Research and Arbitron would like to remind...
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